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3 Hottest Trends For Print Media in 2017

If you are looking to upgrade your marketing material for the new year, there are 3 hot trends that you need to be aware of. Jumping on-board any one of these trends will help distance you from your competition. InkdSpot is here to help you create the perfect marketing piece, to help take your business to the next level.


Trend # 1: Foil

If you received any holiday cards from your family and friends, you probably could not help but notice many of them included foil in the printing process. Foil is an excellent way to make a visual impact and will make your marketing pieces pop. However, most business owners do not realize that foils come in nearly all colors; not just the standard gold, silver, and copper. Some of the best uses for foil highlights occurs with either 1 or 2 colored logos. Many logos feature a 1 color image with a secondary color text. In this instance, using foil to make the image pop will make your marketing more memorable. Other examples can include using foil to only highlight a logo or draw interest to a special feature. There are endless ways to incorporate foil into your marketing pieces.


Trend #2: Texture

Paper weights and textures have also become a great way to increase the awareness of your customers to your product or service. If you have ever attended a networking event or any other business setting where business cards are distributed you will understand this point. Most cards are printed on 14pt or 16pt stock, and most are either matte or glossy. However, you may come across a card that is 32pt or possibly silk or velvet textured. In addition, embossing, de-bossing, laser die cutting, and newly developed raised spot UV can all add unique texture features to make your card stand out. This is particularly important for businesses who wish to demonstrate they provide a superior product or experience. For the several business owners who I have created and printed business cards, postcards, or greeting cards that fit in this category, their feedback from their customers was more than worth the expense. These upgrades are particularly of interest to any business owner who sells a high ticket product or service, and may be competing with other business for bids or customers. An impressive $0.50 business card will definitely send the proper message when competing against your competitions standard $0.10 card.




Trend # 3: Spot UV

Spot UV is the ability to apply high gloss UV coating to only specific areas of a print to make them stand out. The practice of using Spot UV is often over looked and poorly executed; however, when executed properly, Spot UV can give your marketing material added spark without breaking the bank. In our experience Spot UV is best utilized when colors, or specifically dark colors are used. The majority of the product should be either matte, or silk laminated and the Spot UV then acts as if another color or shade of that color. You can see below where the Spot UV is applied on the black matte business card the name and design appear even though the entire card is black. Spot UV has an endless array of uses and can provide the high-end look most marketers look for without significantly increasing the cost of production.

If you are interested in any of these product upgrades or services, InkdSpot is here to help. Just email us and we will be in touch.

Small Business Saturday, Nov 26th

Great Article for Small Business Saturday

Vertical Response just wrote and published a great article on how to leverage the power of coupons and discounts to drive more sales on Small Business Saturday. The article can be read below, and if you want to learn more about how InkdSpot can implement a program for you, check out our limited time offer here.


Coupons for Small Business Saturday

This holiday season, we’re all about using social coupons to boost business during the hectic last months of 2016. We recently blogged about social coupons in general, and also about how to use coupons to your business’s advantage during the holidays. With Small Business Saturday fast approaching on November 26, we wanted to take a look at how social coupons can prompt your customers to think of you when they “shop small” and “dine small.”

If you’re not familiar with Small Business Saturday, it was an initiative first launched by American Express in 2010, prompting customers to shop and dine in their local communities on the Saturday after Thanksgiving. Black Friday belongs to the big-box national retailers, and Cyber Monday drives shoppers to online stores, but Small Business Saturday carved out a space for the local restaurants and businesses that are such an integral part of their communities. Since its launch, it’s grown steadily with every year; in 2015, 95 million customers shopped and dined small on Small Business Saturday, to the tune of $16.2 billion.

Email marketing in one way to take advantage of Small Business Saturday. Social coupons are another tool in your Small Business Saturday kit. As we discussed in our recent blog post, social coupons are great for these reasons:

  • They help you track which social media platforms drive the most traffic to your business.
  • They create word-of-mouth buzz by encouraging your followers to share the coupons with their friends and family.
  • They create urgency.
  • They can drive foot traffic.
  • They can generate sign ups for your email lists.
  • They take advantage of customers’ price sensitivity, which is often more important to them than brand loyalty.

In the run-up to Small Business Saturday, all of these advantages come into play. Here’s five ways to make them work for you.

1. Use Small Business Saturday to create urgency.

Small Business Saturday is but a short day in one of the busiest holiday weekends of the season. Social coupons help focus your customers’ attention on the fact that they need to take action — either by visiting your business or your website — on that day in particular. Drive traffic with a social coupon that’s good only on Saturday, November 26.

2. Use social coupons to stand out from the crowd.

Small Business Saturday is a great way to call attention to all the small businesses in a community, of course. But in a world of increasing competition, giving yourself an edge never hurts. Social coupons click with price-conscious consumers who may pay more attention to the bottom line than to brand loyalty. Use your Small Business Saturday social coupon as a loss-leader to get traffic in the door (or on your site), and then upsell those visitors on other products and services. This is especially important if your business sells a common product line or service that customers can find elsewhere.

3. Use social coupons to raise money for charity.

Social coupons don’t have to be just for discounts or promotions, of course. Try running a social coupon campaign where your business donates a certain amount (or certain portion of sale proceeds) to a local charity. That way you can drive traffic to your business, upsell the customers while they’re there, and still do some good at the end of the day.

4. Social coupons can help advertise a Small Business Saturday event.

Two days after Thanksgiving, a lot of people are waking up from their turkey comas, or they’re sick of eating leftovers, or they’re feeling daunted about the crazed holiday weeks yet to come, or they’ve had enough football. Or maybe all of the above. Chances are they’re a little bit stir-crazy and ready to be out and about. Give them a reason to visit you by holding a Small Business Saturday event at your business, and use social coupons to dish out free beverages, extra discounts, or other holiday-themed treats to those who stop by. Encourage them to share the coupons with their friends and family to ensure you have a steady crowd.

5. Use Small Business Saturday hashtags so people can find your social coupons.

#SmallBizSat, #ShopSmall, and #DineSmall are some of the most common Small Business Saturday hashtags. Make sure to affix them to your social coupons so your posts are searchable in Facebook, Twitter, and your other social networks.

If you haven’t already, Small Business Saturday is a great way to start using social coupons to boost your business. Follow these tips, and you’ll cut through the clutter this Thanksgiving weekend.


New Xerox Partnership

InkdSpot just teamed up with Xerox to offer the best in digital printing. We will be adding a die cutter soon to increase our higher volume offerings for Keg Collars in particular. The customers who have seen the new printer in action love the results. Posters, postcards, business cards, envelopes, invites, and brochures look amazing! Place and order or ask for a sample today.

The New InkdSpot

Hello and welcome to the newly re-vamped InkdSpot. We have been in business for over 8 years now and this year we hope to be the best year ever. We not only are upgrading all of our equipment, but we have begun assisting small business owners with web solutions to help streamline their business and maximize customer experience. Please continue to check back often as we are in a process of loading all of our products, and if you don’t see what you need listed just email us and I am sure we can take care of you. We can handle everything from business cards to billboards so just let us know.